We empower our customers to embrace all their fun and unknown adventures. To feel ones most confident and happy self - even if it is wild and stormy outside.
Our story began over 3 years ago on a green and wet farm 2 hours south of Melbourne, Australia. Founder Dani Holloway grew up wearing gumboots as apart of her daily footwear attire before moving to Melbourne and exchanging her gumboots for stilettos in a corporate job. Dani found during winter, she continually had wet stockings and dishevelled shoes on her morning commutes.
Seeking a good quality pair of gumboots that were functional but also understated for her corporate office. Dani decided to take a chance of going down the pathway of designing her own perfect gumboot.
"For me gumboots ignite a child-like feeling of freedom, bravery & happiness, where one can confidently slosh through the grass and happily embrace whatever obstacle is ahead." - Dani Holloway
Our gumboots are PETA approved // No animal products are used to make our products nor do we perform any testing on animals.