You'll never see Merry People on sale.
Because when you price fairly from day one, there's nothing to mark down. That's not a slogan we pulled out for silly season — it's how our founder Dani has run Merry People since 2014.
"I started Merry People in 2014 because I couldn't find gumboots that were actually waterproof, comfortable, and worth wearing every day. 12 years later, one thing hasn't changed: we've never gone on sale." - Dani
4 Reasons Behind Why We Do Things Differently
1. Lowest Prices, All Year
We promise you the lowest price we can offer, every day of the year. Most retailers build in room to mark things down later — we do the opposite.
We price each pair honestly from the start. That means we design, create and price our product to their true value - based on what it's actually worth, instead of inflating the tag just to cut it later.
2. No Discounts, No Sales FOMO
From the very start, Dani came at Merry People as a consumer. How would she want to feel as a customer? What's the experience she would want to have?
Nobody likes buying something at full price only to spot it on sale a couple of weeks later. By keeping our prices the same all year, you can buy with confidence — whenever you're ready — without a discount lurking around the corner to make you feel like you got it wrong.
3. We Order to Sell Out
We'd rather sell out than overproduce. Rather than making extra stock just to clear it later in a sale, we only order what we're confident will actually sell — nothing more.
It means a colour or style you love might disappear quickly, but it also means our energy goes into designing fresh colours and new styles, instead of sitting on excess stock that ends up gathering dust in a warehouse or getting dumped in a flash sale.
4. Made For The Long Haul
We think you should buy what you love, and love what you buy. That's why Merry People boots are made to go further than you'd expect from a wet-weather boot. 100% waterproof, genuinely comfortable, and tough enough for rough terrain and freezing mornings as well as everyday life — with bold colours, supportive soles and designs built to handle years of adventures, not just one season.
BEHIND THE PRICE TAG
Our Production Process
When every pair is hand-crafted, responsibly sourced and tested to actually last, the price already reflects its true worth — so there's nothing left to mark down.
33,000+ reasons full price is worth it.
The proof is in the puddles!
Hope
Stylish & Practical
Warm, waterproof, and easy to clean and excellent for everyday wet-weather wear. All in all perfect for short dog walks especially on rainy days.
Crystal
Highly Recommend!
I bought these for my recent trip to Scotland and now I wear them for my walk into work on rainy days. They are comfortable, warm, and great for longer distances as even hiking! I bought my normal size and they fit perfectly and I even have room for warmer socks when I need them.
Veronika
Handy For Quick Outings
They’re absolutely beautiful, really well made, and such a handy shoe to have!
Nicola
Brilliant Boots!
I love my Tully Boots. I was so pleased to actually give them an outing today in the rain! So comfy and I shall look forward to wearing them through autumn and winter.
Christina
Best Boots I've Ever Owned!
My feet are comfortable all day and stay dry. I garden professionally, as well as have a large garden at home, so I’m in these boots 7 days a week. I will buy these in more colors for sure!
★★★★★ 4.9 out of 5
Across over 26,000 reviews of the Bobbi Ankle Boot — and 33,000+ five-star reviews across Merry People. Join the pack.
Buy once. Walk in them for years.
At $159.95 they're an investment — but a pair you'll wear twice a day, every day. Do the maths on cost-per-wear and the Bobbi is one of the hardest-working things in your wardrobe.
Try them on us
Buying boots online can feel like a leap — so we've made it a happy, no-risk one
Free shipping over $50
Free standard shipping & returns across Australia & NZ.
30-day free returns
Size not right? Exchange or full refund within 30 days.
12-month warranty
Every pair is covered for a full 12 months.
True to size
Order your normal size — the neoprene moulds to your feet.
FAQs
Why doesn't Merry People have sales?
What happens on Black Friday or EOFY?
What happens on Black Friday or EOFY?
Nothing changes. The price you see in November is the price you'll see in June — no countdown timers, no inflated "was" price.
How do you keep prices fair without discounts?
How do you keep prices fair without discounts?
By pricing honestly from the start, rather than marking up to mark down later. It's less exciting than a flash sale — and it's also the truth.
Do you ever offer any savings at all?
Do you ever offer any savings at all?
You can spread the cost with Afterpay, Klarna or Zip, and every pair comes with free standard shipping over $50, 30-day returns and a 12-month warranty — savings that show up in the value of our products.
Why do colours sell out and never come back?
Why do colours sell out and never come back?
We only ever make what we're confident will sell through, rather than overproducing stock to clear later in a flash sale. It means a favourite shade can sell out fast — but it also means our energy goes into fresh colours and new styles, not clearing a warehouse.
One Price. All Year. Every Time.
Shop the range at the same fair price every day, all year round — and see why 33,000+ people gave Merry People five stars.
Shop Bobbi