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merry people ceo danielle holloway


From banker to fashion designer, Holloway reveals how she draws from her corporate life in her new role selling designer gumboots.


A few years ago Danielle Holloway had a problem. On her winter morning commutes to work, Melbourne’s unpredictable weather meant she kept ruining her boots in the wet. After a long, uneventful search for a quality pair of gumboots – that didn’t look out of place at her corporate job – she realised she’d found a gap in the market.

“So I had a go at designing my own,” the former banker says, now proud fashion designer. “I grabbed a pen and started making sketches on the couch into a little ideas book.

“The next thing I knew I was writing up a business plan and booking flights to China to meet potential suppliers!”

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